MessageSpace’s latest viral seeding initiative (on behalf of ActionAid) saw us scope out the web in South Africa, as ActionAid asked us to help promote the video and help send its message viral, during the period of the Durban Climate Conference.

We leveraged our network’s readership in South Africa, and augmented our efforts with a media buy on South African online publications to get traction for the video. As can be seen, it was quickly the most viewed video in the YouTube non-profit channel and the second most viewed video in South Africa. Be sure to check the video out – it’s a simple message: The UN Climate Conference in Durban needs to support women farmers in order to tackle the growing global food crisis, and agriculture is being increasingly threatened by climate change.

We leveraged the MessageSpace network’s readership in South Africa plus an online media buy in South Africa to push the video out. It became the most watched video on YouTube in South Africa on the non-profit channel and the second most viewed video in South Africa during the period of the conference.

If you are producing a campaign video, we can give it that extra push beyond what can be achieved by PR.

Call us to help your video go viral.

This is a great viral from Gillette, not too heavy handed with branding, in fact it compliments their advertising endorsements from tennis ace Roger Federer. The video of the Swiss tennis prodigy is a clear homage to the tale of William Tell, who used a bow an arrow to split an apple on his son’s head – an old Swiss legend.  But there are questions about whether the modern day Swiss legend – Federer – really performed the trick shot, or whether it is a cheeky bit of digital cheating.

Either way it has generated 3 million views and got people talking. Gillette will be happy with that.

With short notice MessageSpace’s creative team rapidly created a widget for the There Is Nothing British About The BNP campaign, and augmented the press-coverage on the issue by deploying the widget across 40 political blogs from across the spectrum on the network.

The embeddable widget developed for the Nothing British About The BNP campaign is publicly available to download and embed, and it is also being pushed out across the blogs in a united effort by mainstream bloggers to counter the BNP threat.

FringeList.com is into its third year and is the only comprehensive listing service for the political party conference season. It covers all the events at all the party conferences and this year we sent 25,000 text message reminders to delegates about events they had registered to attend.

The service allowed registered users to build up schedules of events they wanted to attend, and get text reminders sent to their phone before the event.  It is entirely compatible with Blackberries and iPhones as well as integrating with Facebook and Twitter.

FringeList advertisers got a higher profile and filled their events without having to hand out leaflets at the conference.  Call us on 020 7608 1140 to find out how it can work for you in 2010.