Case Study

Dignity in Dying #UntilTheEnd

Posted on Jul 10, 2014 in Advertisers, Case Study, Featured Client, Our Blog

The Dignity in Dying campaign want to build support for the Assisted Dying Bill for the issue to be fully debated in the House of Commons. MessageSpace helped publicise their message to MPs by running an advertising campaign on our network of political blogs - across the political spectrum - which are the most widely read [...]

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“No Prime Minister!” Plain Packaging Protest

Posted on Jun 11, 2014 in Case Study, Our Blog

  Campaigners against standardised packaging of tobacco launched an online advertising campaign against the policy via Labour, Conservative and Liberal Democrat associated websites. The "No, Prime Minister" campaign was created by the smokers' group Forest which runs the Hands Off Our Packs campaign. It features a letter that opponents of plain packaging can send to [...]

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NatWest Computer Crash Social Media Backlash

Posted on Jun 23, 2012 in Case Study, Our Blog, Viral Seeding

For four days since Wednesday, NatWest customers haven't been able to withdraw money from ATMs, use online banking or make payments. One customer couldn't go out on Friday night, this video is his response, it has of course become a naturally viral video: Now when corporations have a crisis they have to deal with [...]

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British Airways “London Calling” Olympic Campaign Lyric Hits SMOG*

Posted on Jun 16, 2012 in Case Study, Our Blog

British Airways have launched a teaser for their forthcoming Olympics campaign featuring Clash's "London Calling" on Facebook. Clever or a SMOG (*Social Media Own Goal)? Well they are frantically deleting Facebook comments pointing out the apocalyptic lyrics featuring violence, floods, famine, police violence and the "engines stop running". Perfect for nervous flyers to London...

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With a Push from MessageSpace, ActionAid Goes Viral on YouTube

Posted on Dec 29, 2011 in Case Study, Corporate Songs, Featured Client, Our Blog, Viral Seeding

MessageSpace's latest viral seeding initiative (on behalf of ActionAid) saw us scope out the web in South Africa, as ActionAid asked us to help promote the video and help send its message viral, during the period of the Durban Climate Conference. We leveraged our network's readership in South Africa, and augmented our efforts with a [...]

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