Maybe not, but Kirsty Williams become Wales’ first female party leader after winning the Welsh Liberal Democrat leadership election. She was the only candidate to use online advertising, both on LibDem websites and on general political websites using geo-targeting. Geo-targeting meant that her adverts would only be seen in Wales.

Was it decisive? Who knows. If it won her increased name recognition and an extra 176 votes then it was decisive.

Conservatives Abroad – an organisation within the Conservative Party aimed at the ex-pat community around the world – is now running adverts on MessageSpace sites with a conservative-leaning audience. The campaign aims to assist and enable those living throughout the world to continue participating in British politics.

A young Briton currently working in Prague commented on the ex-pat outreach effort, “The party of government for my home country is of great relevance – and I can’t get a vote here [in the Czech Republic] anyway.”

MessageSpace partner sites like Conservative Home and Iain Dale’s Diary attract a considerable international audience hailing from various parts of the world every day.

Conservatives Abroad’s attempt to reach an audience that is interested in their home country’s political discourse is a natural fit with MessageSpace’s existing online advertising facilities.

Northern Ireland’s first dedicated lobbying and public affairs agency, Strategem, wanted to get the word out on their available services in the run-up to Northern Ireland’s upcoming elections. They came to us, and the MessageSpace team helped craft a campaign within 24 hours, targeted to their preferred audience. How’s that for efficient and effective?