Maybe not, but Kirsty Williams become Wales’ first female party leader after winning the Welsh Liberal Democrat leadership election. She was the only candidate to use online advertising, both on LibDem websites and on general political websites using geo-targeting. Geo-targeting meant that her adverts would only be seen in Wales.

Was it decisive? Who knows. If it won her increased name recognition and an extra 176 votes then it was decisive.

The UK’s Liberal Democrat Party launched another web-based campaign this week, aimed squarely at the Government’s National Health System. MessageSpace had previously helped the LibDems introduce and extend their Freedom of Information campaign to the blogosphere.

The campaign calls for an end to savage NHS cuts, for the Government to stop wasting billions of pounds of health spending and for local people to have more say over local health services. The campaign is being advertised and promoted heavily on the internet in the UK, a testament to the growing reach and influence wielded by new-media/blog sites.

The campaign will run on NHSBlogDoc, Guido Fawkes’s Diary, Wat Tyler’s Burning our Money blog, and PoliticalBetting.com