MessageSpace » geotargeting http://www.messagespace.co.uk Online Advertising, Campaigning and Lobbying Mon, 19 Jul 2010 15:17:57 +0000 en hourly 1 http://wordpress.org/?v=abc It Was MessageSpace Wot Won It! http://www.messagespace.co.uk/2008/it-was-messagespace-wot-won-it/ http://www.messagespace.co.uk/2008/it-was-messagespace-wot-won-it/#comments Mon, 08 Dec 2008 16:37:57 +0000 messagespace http://www.messagespace.co.uk/?p=316 Kirsty WilliamsMaybe not, but Kirsty Williams become Wales’ first female party leader after winning the Welsh Liberal Democrat leadership election. She was the only candidate to use online advertising, both on LibDem websites and on general political websites using geo-targeting. Geo-targeting meant that her adverts would only be seen in Wales.

Was it decisive? Who knows. If it won her increased name recognition and an extra 176 votes then it was decisive.

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