• corporate responsibility, and
• directing regulation and legislation affecting the insurance and finance industry

The firm’s work and multi-stakeholder partnerships in helping the community, sponsoring worthwhile causes and acting as the industry leader was given a boost by targeting ads to opinion makers and influencers within the Whitehall ecosystem.

Throughout the first week in May, MessageSpace was able to raise awareness of Norwich Union’s sponsorship of UK Athletics by leveraging our politically influential and engaged audience of MPs and policy makers across Westminster and Whitehall and driving traffic toward the Community Sports Fund microsite. The initiative aims to get the public involved in UK athletics at its grassroots level, giving 200 sporting initiatives around the country the opportunity to win valuable funding. The ad campaign was seen to have strengthened the broader message, utilising the latest in web innovations to communicate the benefits of the initiative to the influentials on a local level.