Text: Here’s a startling fact: it costs the same amount of money to reach 10,000 people via a well-targeted web campaign as it does to reach 200 people via direct-mail Put your party, candidate, issue or viral campaign directly into the homes of people you want to reach. Engage with them and show them you care about what almost certainly matters most to them - their local area. Messages aimed at the electorate at large aren’t necessarily effective, which is why we can target your message right down to the postcode level. This means the campaign is only delivered to people in the areas you target. This also means you don’t waste anything within the areas you may already hold.

Cheap, widely available broadband connectivity and spending power are fuelling internet usage in the U.K., which now boasts the fifth-largest broadband population in the world. This creates many exciting new opportunities for local parties and campaigns.

We’re here to help you through the entire process, so don’t worry about a thing. Read on to learn more about how this all works.

UK Broadband Penetration by Constituency

Virtual Britain
As research shows, more and more people in the UK are using the internet every day. With the growth of social networking sites, people have found new ways to campaign and to reach out to voters. The picture (right) shows the level of broadband penetration in England and Wales by constituency.

How to use it to your advantage
That means you can run one ad in a ward where residents are more concerned about local education for their children, another in a ward where they are fighting a post office closure and a different one in an area with a high crime rate. We’ve found that people are always more receptive to local issues - and this is your chance to engage and interact with them on a whole new level.

Value Comparison
Using MessageSpace Constituency Targeting, rather than just relying on old fashioned and out of date methods such as mail shots and newspaper ads has significant benefits as you can see from the matrix below.

Direct Mail / Leaflets MessageSpace Constituency Targeting
Costs £700 per 1000 leaflets sent out £30 - £50 per 1000 ads actually seen
Targeting capabilities Ward-level Specific postcode-level
Tracking None, unless individuals directly
respond to your campaign
Find out how many people have seen
and/or interacted with your ad, and
how many people have then performed
a specific action on your website
Formats Paper Interactive Video and Animations