Corporate Social Responsibility

Getting your message to people who care and make a difference
“Essentially it is about how business takes account of its economic, social and environmental impacts in the way it operates – maximising the benefits and minimising the downsides.”
UK Government website
“Business decision making linked to ethical values, compliance with legal requirements, and respect for people, communities and the environment (and) operating a business in a manner that meets or exceeds ethical, legal commercial and public expectations that society has of business”
New Economics Foundation
“In simple terms, companies make loud, public commitments to principles of ethical behaviour and undertake ‘good works’ in the communities in which they operate”.
‘Behind the Mask: The real face of CSR’ Christian Aid

It can cover things like:

Corporate governance
Human rights
Poverty
Environmental issues
Climate change


So who needs to know about the exciting things you are doing and how are you going to tell them?
Key stakeholders in corporate responsibility:

Staff
Customers
Investors
Government

Our Audience: Customers and consumers who care

  • Successful professionals
  • Suburban comfort & Urban intellectuals
  • Commuters
  • Recent retirees

Politically engaged, interested in human rights, the environment, poverty & climate change

They are well aware of their power as consumers and frequently vote with their feet.

Over 10 million page impressions per month

Our Audience: Government & media

  • Opinion formers
  • Journalists
  • Politicians
  • Researchers
  • Policy influencers

27% of MPs regularly view MessageSpace network websites*

*ICM Survey

MessageSpace can target your CSR Message to:

Region
Political affiliation/interest
Government/Parliament
Local government
Specific companies or ministries.
IP addresses

Case Study: Norwich Union

Branding
High quality audience demographic
Getting your message across
Complimenting wider advertising & marketing strategy
Reaching Government and Westminster
Readers can click through to find out more

The Response
“I’d never realised they were so involved in the community, this is really good…”

“My car insurance is up for renewal soon, I’ll see what they have to offer…”