Viral Seeding

NatWest Computer Crash Social Media Backlash

Posted on Jun 23, 2012 in Case Study, Our Blog, Viral Seeding

For four days since Wednesday, NatWest customers haven't been able to withdraw money from ATMs, use online banking or make payments. One customer couldn't go out on Friday night, this video is his response, it has of course become a naturally viral video: Now when corporations have a crisis they have to deal with [...]

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With a Push from MessageSpace, ActionAid Goes Viral on YouTube

Posted on Dec 29, 2011 in Case Study, Corporate Songs, Featured Client, Our Blog, Viral Seeding

MessageSpace's latest viral seeding initiative (on behalf of ActionAid) saw us scope out the web in South Africa, as ActionAid asked us to help promote the video and help send its message viral, during the period of the Durban Climate Conference. We leveraged our network's readership in South Africa, and augmented our efforts with a [...]

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