YouTube Honours Viral Seeding

MessageSpace’s latest viral seeding initiative (on behalf of ActionAid) saw us scope out the web in South Africa, as ActionAid asked us to help promote the video and help send its message viral, during the period of the Durban Climate Conference.

We leveraged our network’s readership in South Africa, and augmented our efforts with a media buy on South African online publications to get traction for the video. As can be seen, it was quickly the most viewed video in the YouTube non-profit channel and the second most viewed video in South Africa. Be sure to check the video out – it’s a simple message: The UN Climate Conference in Durban needs to support women farmers in order to tackle the growing global food crisis, and agriculture is being increasingly threatened by climate change.

 

 

We leveraged the MessageSpace network’s readership in South Africa plus an online media buy in South Africa to push the video out. It became the most watched video on YouTube in South Africa on the non-profit channel and the second most viewed video in South Africa during the period of the conference.

If you are producing a campaign video, we can give it that extra push beyond what can be achieved by PR.

Call us to help your video go viral.


MessageSpace is pleased to welcome the renowned politico-religious blogger known as Archbishop Cranmer to the network. Consistently ranked as one of Britain’s top blogs it is the first blog on the network with a religious flavour. We are truly blessed.


MessageSpace Markets Mandelson
Posted on July 19th, 2010 | Trackback URI | Filed under: Blog, Featured Client

MessageSpace assisted with the marketing and the successful launch of the The Third Man: Life at the Heart of New Labour.

As well as promoting sales on Amazon, with Foyles in conjunction with the The Times we promoted an exclusive London event with Peter Mandelson in association with to celebrate the publication.

The event is today (19 July) and has, we are delighted to say, sold out.


Politics Home Election
Posted on May 7th, 2010 | Trackback URI | Filed under: Blog, Featured Client

PoliticsHome the subscription politics portal sort to promote their brand and entice subscribers in the run-up to the election and wanted to reach the widest possible audience.


Kirsty WilliamsMaybe not, but Kirsty Williams become Wales’ first female party leader after winning the Welsh Liberal Democrat leadership election. She was the only candidate to use online advertising, both on LibDem websites and on general political websites using geo-targeting. Geo-targeting meant that her adverts would only be seen in Wales.

Was it decisive? Who knows. If it won her increased name recognition and an extra 176 votes then it was decisive.