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This is a great viral from Gillette, not too heavy handed with branding, in fact it compliments their advertising endorsements from tennis ace Roger Federer. The video of the Swiss tennis prodigy is a clear homage to the tale of William Tell, who used a bow an arrow to split an apple on his son’s head – an old Swiss legend. But there are questions about whether the modern day Swiss legend – Federer – really performed the trick shot, or whether it is a cheeky bit of digital cheating.
Either way it has generated 3 million views and got people talking. Gillette will be happy with that.
MessageSpace assisted with the marketing and the successful launch of the The Third Man: Life at the Heart of New Labour.
As well as promoting sales on Amazon, with Foyles in conjunction with the The Times we promoted an exclusive London event with Peter Mandelson in association with to celebrate the publication.
The event is today (19 July) and has, we are delighted to say, sold out.
MessageSpace is assisting Defence Matters with its online brand marketing to coincide with the Farnborough International Air Show 2010. Against a background of potential retrenchment in government spending on national defence the campaign emphasises the 300,000 highly skilled jobs in the British defence industry.
The campaign is a teaser with a simple teaser question which rolls down and offers a prize competition for answering a defence related question. The campaign will run in the lead-up to the world’s leading air show at Farnborough.
As well as leveraging the Whitehall and Westminster audience that MessageSpace reaches we offered our expertise in search marketing by assisting with a tactical buy on Google’s search result pages for a wide variety of keywords relating to the Air Show.
The Google search campaign again used a prize quiz format to attract people to look at an issue who would not normally be drawn into considering defence matters.
The Farnborough International Airshow takes place from the 19 to 25 July.
City University’s school of journalism in London is not far from the old Fleet Street. When it wanted to promote a new political journalism MA where better to place adverts than on political blogs?
Political blogs are the newest form of political journalism and many of the their readers will aspire to become journalists. The adverts ran over the summer ahead of the new term.
The guys and girls at Google know more about online advertising than just about anyone on the planet, so when we got a call from them asking us to quote a price for running an online campaign on their behalf, we were as much amazed as pleased. We were asked to run a campaign aimed at politics junkies that would drive them to use the election tools Google had developed using YouTube.
We know Google are hot on analytics so when the election was over we asked them how we compared, they told us that:
MessageSpace drove the best Click Through Rate, 0.233%, of all the suppliers used within the campaign. This CTR was very good and was significantly above the average.
We take that as high praise from the web’s biggest online advertising company. We like to think we achieved that high click through rate because we delivered relevant adverts to Britain’s biggest politically engaged, web savvy audience.
MessageSpace was happy to help the Fabians publicise their successful post-election conference to readers of political blogs.
The event was a sell-out and Ed Miliband MP used a key-note speech at the event to announce his candidacy for leadership of the Labour Party.
The advertising campaign ran on left-of-centre websites and sites with a high media profile.
PoliticsHome the subscription politics portal sort to promote their brand and entice subscribers in the run-up to the election and wanted to reach the widest possible audience.
Leading Liberal Democrat grassroots website LibDemVoice, a MessageSpace network blog, has launched a digital tool rating MPs’ ‘authoritarian’ status. MessageSpace helped create the advert which interrogates a postcode database to find out how authoritarian the user’s MP is according to data compiled by LibDemVoice.
NewMediaAge reports on the launch of the Conservative Party’s Digital Manifesto.
MessageSpace was retained to do the ad buy and has been acting as media buyer for a number of tactical “hit and run” campaigns aiming to reach defined voter segments on behalf of the Conservative party.
A Conservative party spokesman said, “Our belief is that many people who will benefit from the plans we’ve outlined may not engage directly with the type of technology publications that will cover the manifesto in detail, but they would be drawn to specific pledges that are relevant to them. We believe this campaign shows our commitment to engaging with people well beyond our traditional activist base and that it underlines our belief in technology to help kick start our economic growth.”
