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British Airways “London Calling” Olympic Campaign Lyric Hits SMOG*

Posted on Jun 16, 2012 in Case Study, Our Blog

British Airways have launched a teaser for their forthcoming Olympics campaign featuring Clash’s “London Calling” on Facebook. Clever or a SMOG (*Social Media Own Goal)? Well they are frantically deleting Facebook comments pointing out the apocalyptic lyrics featuring violence, floods, famine, police violence and the “engines stop running”. Perfect for nervous flyers to...

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Russian Embassy Using Social Media to Explain Foreign Policy 0

Russian Embassy Using Social Media to Explain Foreign Policy

Posted on Jun 8, 2012 in Advertisers, Our Blog

MessageSpace is helping the Russian Embassy in London to drive readers of political websites to the embassy’s website where they can learn about Russia’s foreign policy positions. The public awareness-raising advertising campaign is running across leading political websites for two months, and aims to make extensive use of MessageSpace’s reach across the Web, especially to the general public interested in foreign policy. The advert invites web visitors to click-through to the Russian Federation’s UK Embassy...

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With a Push from MessageSpace, ActionAid Goes Viral on YouTube

Posted on Dec 29, 2011 in Case Study, Corporate Songs, Featured Client, Our Blog, Viral Seeding

MessageSpace’s latest viral seeding initiative (on behalf of ActionAid) saw us scope out the web in South Africa, as ActionAid asked us to help promote the video and help send its message viral, during the period of the Durban Climate Conference. We leveraged our network’s readership in South Africa, and augmented our efforts with a media buy on South African online publications to get traction for the video. As can be seen, it was quickly the most viewed video in the YouTube non-profit channel and the second most viewed video in South Africa. Be sure to check the video out – it’s a simple message: The UN Climate Conference in Durban needs to support women farmers in order to tackle the growing global food crisis, and agriculture is being increasingly threatened by climate change.     We leveraged the MessageSpace network’s readership in South Africa plus an online media buy in South Africa to push the video out. It became the most watched video on YouTube in South Africa on the non-profit channel and the second most viewed video in South Africa during the period of the conference. If you are producing a campaign video, we can give it that extra push beyond what can be achieved by PR....

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Crash Bang Wallace Joins the Network

Posted on Nov 24, 2011 in Our Blog

Mark Wallace, wit and leading Elvis revivalist, joins the MessageSpace blog network with his take on politics from an insider’s point of view. His Crash Bang Wallace blog has only been going for just over a year yet his blog was voted #18 in the Total Politics magazine blog awards. Well worth...

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