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Native Advertising Formats On British Blogs 0

Native Advertising Formats On British Blogs

Posted on Sep 9, 2013 in Our Blog

Native advertising is a web advertising method in which the advertiser gains attention by providing content in the usual context of the user's experience. Native ad formats match both the form and the function of the user experience in which it is placed. One form of native advertising, publisher-hosted brand content, similar in concept to [...]

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After HuffPo: Brand Recognition in the British Blogosphere

Posted on Sep 19, 2012 in Our Blog

Huffington Post launched a British version of the popular US site a year ago. The business model pushed by Arianna Huffington leaves bloggers who do all the writing unpaid. It is a successful model - AOL paid $315 million to buy the website and AOL keeps all the advertising revenue. Whereas MessageSpace happily shares the [...]

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NatWest Computer Crash Social Media Backlash

Posted on Jun 23, 2012 in Case Study, Our Blog, Viral Seeding

For four days since Wednesday, NatWest customers haven't been able to withdraw money from ATMs, use online banking or make payments. One customer couldn't go out on Friday night, this video is his response, it has of course become a naturally viral video: http://www.youtube.com/watch?v=-o1tHVa7VV4 Now when corporations have a crisis they have to deal with [...]

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