Our Blog

Native Advertising Formats On British Blogs 0

Native Advertising Formats On British Blogs

Posted on Sep 9, 2013 in Our Blog

Native advertising is a web advertising method in which the advertiser gains attention by providing content in the usual context of the user’s experience. Native ad formats match both the form and the function of the user experience in which it is placed. One form of native advertising, publisher-hosted brand content, similar in concept to a traditional advertorial, which is a paid placement which looks like an article. The advertiser’s intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it. Sponsored stories and posts on MessageSpace network sites include the advertiser’s content which may include rich media and videos. The native adverts are indicated as “sponsored” and appear in the RSS and Twitter feeds of the publishers. Publishers are increasingly willing to accept relevant native adverts which are in accord with the publishers values. See also: Washington Post Starts Selling Native...

Learn More

After HuffPo: Brand Recognition in the British Blogosphere

Posted on Sep 19, 2012 in Our Blog

Huffington Post launched a British version of the popular US site a year ago. The business model pushed by Arianna Huffington leaves bloggers who do all the writing unpaid. It is a successful model – AOL paid $315 million to buy the website and AOL keeps all the advertising revenue. Whereas MessageSpace happily shares the revenue with our bloggers, HuffPo doesn’t pay its bloggers a penny. Unsurprisingly HuffPo bloggers tried, unsuccessfully, to sue for back-payments when Arianna sold the site to AOL. MessageSpace sells advertising on behalf of dozens of independent news and politics websites, allowing them to monetise their content without having to have their own sales operation. Every month we pay bloggers thousands of pounds. Quite simply MessageSpace financially supports the independent British blogosphere. After 12 months of HuffPo operating in the UK we commissioned market research from Consumer Surveys to discover how familiar the general public were with blogs. They found that 61% of the public had never heard of the leading blogs, Huffington Post did have the highest name recognition (28.4%), followed by the Guido Fawkes Blog (10.0%), ConservativeHome (5.6%), LabourList (4.8%) and LibDem Voice (3.8%). In market penetration terms there is clearly still a long way to go and plenty of opportunity to grow the...

Learn More

NatWest Computer Crash Social Media Backlash

Posted on Jun 23, 2012 in Case Study, Our Blog, Viral Seeding

For four days since Wednesday, NatWest customers haven’t been able to withdraw money from ATMs, use online banking or make payments. One customer couldn’t go out on Friday night, this video is his response, it has of course become a naturally viral video: Now when corporations have a crisis they have to deal with more than just a Twitter storm. Video virals can hurt their reputation as...

Learn More
Page 2 of 1412345Last »