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With short notice MessageSpace’s creative team rapidly created a widget for the There Is Nothing British About The BNP campaign, and augmented the press-coverage on the issue by deploying the widget across 40 political blogs from across the spectrum on the network.
The embeddable widget developed for the Nothing British About The BNP campaign is publicly available to download and embed, and it is also being pushed out across the blogs in a united effort by mainstream bloggers to counter the BNP threat.
FringeList.com is into its third year and is the only comprehensive listing service for the political party conference season. It covers all the events at all the party conferences and this year we sent 25,000 text message reminders to delegates about events they had registered to attend.
The service allowed registered users to build up schedules of events they wanted to attend, and get text reminders sent to their phone before the event. It is entirely compatible with Blackberries and iPhones as well as integrating with Facebook and Twitter.
FringeList advertisers got a higher profile and filled their events without having to hand out leaflets at the conference. Call us on 020 7608 1140 to find out how it can work for you in 2010.
MessageSpace were pleased to sponsor a debate at the House of Commons in conjunction with the Henry Jackson Society and Delib.
Paul Staines (Guido Fawkes blog), Peter Kellner (YouGov), Michael White (Associate Editor, the Guardian), Grant Shapps MP (Shadow Minister for Housing) and Nick Robinson (BBC Political Editor) contributed to a very, very lively debate.
Hilton & Hilton Limited is, as of May 27, 2009, no longer a shareholder in MessageSpace / EOS Online Media Limited. Hilton and Hilton’s shareholding was purchased by the existing shareholders. MessageSpace’s Managing Director Kelly Nightingale paid tribute to the original managing director
“Alex Hilton was one of the original founders and the first managing director of the firm. It was his original idea to form an advertising network to represent political blogs. Over the last three years we have grown from six blogs to forty blogs, branching out into video viral distribution and acting as a niche media buyer for savvy advertisers across the political spectrum. It is a cliche in business to say of the departing that ‘he wants to be free to concentrate on other things’, in Alex’s case it really is true and he also wanted to be free of any perceived conflicts of interest. We wish Alex well with his political career.”
Background :
EOS Online Media Limited trading as “MessageSpace” is a privately held firm established in July 2006.
The advertising network reaches a broadsheet audience of a million unique readers and delivers 25 million advertisements monthly.
The firm places advertising with some 40 website publishers focused on current affairs and politics across the political spectrum. It has revenue sharing agreements with the majority of the top-ranked political blogs in Britain. It also has a growing specialist niche digital media buying agency business with politically savvy clients such as Microsoft, HSBC, the Cooperative Bank, Help the Aged, the Labour Party, Liberal Democratic Party and the Conservative Party.
We are proud to say that over the last three years we have paid out hundreds of thousands of pounds to bloggers, sustaining and developing new media voices.
MessageSpace was happy to sponsor (along with Blue State Digital) the Progress “Labour 2.0″ conference on “campaigning for the net generation”.
As well as our very own Jag Singh other speakers included Derek Draper, owner of LabourList, Sue Macmillan the Labour Party’s New Media Campaigns Taskforce Leader, Matthew McGregor, UK MD of Blue State Digital and Dougie Alexander, Labour’s Election Campaigns Co-ordinator. Conference report here.
MessageSpace is the advertising network representing Britain’s leading bloggers and selling advertising on their behalf. 2009 is our third year in business and we have compiled some statistics which we hope will answer the perennial journalist’s question – “so how much do bloggers make”?
During the fourth quarter of 2008 the numbers for bloggers represented by our advertising network broke down as follows:
- The single highest paid blogger had sales on average of £3,872 per month.
- The top 10% of bloggers had monthly sales averaging £2,861 in (Q4 ‘08) a rise of 64% from £1,741 last year (Q4 ’07).
- The middle 40% of bloggers had average monthly sales of £351.
- The remaining 50% had average monthly sales of £54.
Jag Singh, MessageSpace’s CIO says “What the numbers show is that for our leading bloggers it is now possible to be a full-time professional. For the semi-professional bloggers it provides a few thousand pounds a year, earning them the enough for a family holiday. For the rest it certainly pays their internet bills and enough to upgrade to a new lap-top annually.
“We doubled turnover last year and expect to grow this year despite the negative economic outlook. Advertising spend is shifting to digital new media and that includes non-traditional media outlets such as blogs. We offer agencies access to that fragmented audience on the scale required.”
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Background Data :
EOS Online Media Limited trading as “MessageSpace” is a privately held firm established in July 2006.
The advertising network reaches a broadsheet audience of 800,000 readers and delivers 12 million advertisements monthly.
The firm places advertising with over 30 website publishers focused on current affairs and politics across the political spectrum. It has revenue sharing agreements with the majority of the top-ranked political blogs in Britain. It also has a growing specialist niche digital media buying agency business with clients such as Help the Aged, the Liberal Democratic Party and the Conservative Party.
Over the last two years we have paid out hundreds of thousands of pounds to bloggers sustaining and developing new media voices.
Was it decisive? Who knows. If it won her increased name recognition and an extra 176 votes then it was decisive.
We’re really pleased that, after a one month test campaign on the MessageSpace blog network, Microsoft will be advertising across the political blogosphere to reach “influentials” and decision makers for the next four quarters. It is the biggest advertising campaign ever seen on British blogs and we think marks a coming of age.
Mainstream corporate advertisers are waking up to the reach and influence of the blogs. Blogs have attained a critical mass which will inevitably be attractive to advertisers. Higher revenues will support higher quality writing and sustain the future growth of the blogosphere.
The Sun newspaper reports that the police in Mexico City are investigating internet adverts posted by hitmen offering their services for as little as £3,000.
One post on the website, which hosts free ads for people selling home appliances and renting flats, advertises the services of an “ex-military hitman” who describes himself as “professional and discreet”.
The man promises a “job guaranteed in 10 days or less” and adds: “I have worked in Spain, only serious offers, $6,000. (£3,000)”
Another of the ads, titled “Hitman – Killer for Hire,” reads: “Problems with a certain person? Want it taken care of? Write me. I am 100 percent professional and don’t charge in advance.”
A police spokesman said authorities were taking the ads seriously, at a time when Mexican drug cartels and organised crime gangs are going ever more public with their tit-for-tat murders and leaving bodies and severed heads in streets.
As yet MessageSpace has no plans to move into this interesting market. As yet.