MessageSpace was retained to do the ad buy and has been acting as media buyer for a number of tactical “hit and run” campaigns aiming to reach defined voter segments on behalf of the Conservative party.

A Conservative party spokesman said, “Our belief is that many people who will benefit from the plans we’ve outlined may not engage directly with the type of technology publications that will cover the manifesto in detail, but they would be drawn to specific pledges that are relevant to them. We believe this campaign shows our commitment to engaging with people well beyond our traditional activist base and that it underlines our belief in technology to help kick start our economic growth.”

Mainstream corporate advertisers are waking up to the reach and influence of the blogs.  Blogs have attained a critical mass which will inevitably be attractive to advertisers.  Higher revenues will support higher quality writing and sustain the future growth of the blogosphere.

We also acted for the Conservative Party advising them on their online campaign placement, with their ads reaching out online to the Gay community and also the readers of sites like Popbitch.

The Liberal Democrat Party called on us to help them reach out beyond their comfort zone into traditional Labour party territory, we placed their anti-War advertising on the New Statesman magazine’s website amongst others.

The Electoral Reform Society has launched a new site to promote “a fresh start for democracy”, with a call on leaders of all parties to commit themselves to a public consultation on our voting system, and we call on all parties to include such a commitment in their election manifestos.

To promote their message they chose to advertise with us on political blogs.

The Spectator has also launched the Coffee House an online presence with a more realtime blog ambience. The Spectator ran a second campaign to promote the Coffee House and their special supplement about Tony Blair.