MessageSpace Acquires Global New Media Limited

Blog advertising niche company EOS Online Media Ltd (trading as “MessageSpace”) has acquired Global New Media Limited, a creative web design consultancy.

Global New Media Ltd will be renamed as MessageSpace://Creative, a subsidiary of EOS Online Media Ltd. MessageSpace://Creative will deepen the company’s existing partnerships with publishers, and aims to play a vital role in changing the way that people consume information - be it political or otherwise. The acquisition and subsequent re-branding will allow MessageSpace to focus its development programmes on enabling publishers to create better presented content. The MessageSpace://Creative client portfolio ranges Labourhome to ToryRadio. High profile blogs like Iain Dale’s Diary, Guido Fawkes and RecessMonkey are also represented by MessageSpace.

“New media advertising these days is an effective way to participate in a public dialogue - but we want to be ready for the stage when it moves beyond clicks and eyeballs. MessageSpace://Creative will allow us to expand into emerging territories like video and podcasts, with a dedicated team and loads of experience at hand,” said MessageSpace CIO Jag Singh. “It’s also about harnessing the participatory processes within communities, and bridging.”

“We’ll definitely benefit from MessageSpace’s client reach and technology leadership in the blogosphere, and we’re confident that this partnership will afford us the the flexibility and resources needed to move into emerging fields within the new media sector,” said Mike Rouse, managing director of the re-branded MessageSpace://Creative Limited.

Kelly Nightingale, Managing Director of EOS Online Media Ltd added, “the experience that Mike Rouse brings to MessageSpace://Creative from work he has done at pioneering online IPTV channel 18DoughtyStreet.com will be an invaluable asset to our growth plans. The acquisition will bring additional expertise and skills into the group and capitalise on current and future market opportunities.”

Financial terms of the acquisition were not disclosed.

MessageSpace is a trademark of EOS Online Media Ltd. All other company and product names may be trademarks of the respective companies with which they are associated.

http://www.messagespace.co.uk/creative

Introducing MessageSpace Lite, and Video Advertising

We’re very pleased to announce the roll-out of MessageSpace Lite, this evening. When we began development on this project, we had one goal in mind - to simplify the process of online advertising. We realised far too many advertisers (and potential advertisers, by extension) were turned off by lengthy processing times for having their banner ads show up on their favourite sites. Additionally, the entire process was deemed “too complicated.”

MessageSpace Lite aims to reverse that trend, as the easy-to-utilise system is aimed at first-time advertisers seeking to reach an active and highly influential political audience in Britain. Most campaigns can be expected to go live within one business day, if not sooner.

A potential MessageSpace advertiser only needs to fill out their details and determine their campaign budget and parameters. They then pay online, and upload their banner graphic.

Our CIO, Jag Singh, is rather enthusiastic about the system (and the fact that he makes a cameo appearance in the ad). “Its beauty lies in its simplicity - it’s so easy to use! It’s quite literally a man-on-the-street lobbying tool.”

To take full advantage of this new service, we thought it best to ramp up our efforts at introducing video ad-serving technology, and we can finally announce that we’ve succeeded! Iain Dale, of 18 Doughty Street fame, was kind enough to lend a head hand. Thanks Iain!