“Blogs, or weblogs, are a more trusted source of information than television advertising and email marketing.”

We were absolutely delighted to find this story in the Scotsman, today. The Reuters report referred to in the story is available here.

Briefly, “52% [of respondents] said they had been persuaded to buy after a positive review on a blog.”

“Ipsos MORI found a direct link between blogs, or user-generated content, and people’s intentions to buy goods or services.”

The report essentially sums the MessageSpace model up:
“Any company that fails to come up to standard should beware. The blog is replacing word of mouth for endorsing or condemning a product or service.”

So call us on 020 7107 2280 to get the word out today!