We’re Hiring!

The MessageSpace success story continues unabated and we’re now looking to make another appointment to take our business to new heights.

Please don’t apply for this role unless you have political or public affairs experience.

The Account Executive will focus on Business Development and Sales, respectively. It’s a player/manager role, so the candidate must have a great track record in delivering and managing relationships. You will be working in a digital advertising environment. Specific experience is not necessary but a deep understanding of the political world is a must.

Responsibilities include prospecting, pitching, negotiating and closing contracts with public affairs, charity and commercial operators, as well as evangelising and closing sales deals with agencies and direct clients. Ideal candidates must be extremely proactive, entrepreneurial and work effectively within a small team environment.

• Responsibilities: Overall responsibility for identifying, closing and implementing partner relationships with ad agencies, public affairs advertisers, campaigners, charities and public sector operators.
• Prospect partner relationships with outbound efforts.
• Involve other executives to support business development efforts as necessary.

Qualifications:

• Ability to negotiate and close contracts with partners.
• A set of contacts of relevant decision-makers.
• Fantastic presentation skills and self-confidence.
• Ability to identify partnering opportunities and push through to completion.
• Good analytical skills, ROI driven.

Position based in central London.

Package commensurate with experience and will/may include stock options.

About MessageSpace
MessageSpace is the UK political world’s leading online advertising specialist, having served more than 50 million advertisements since launching in July last year and currently serving more than 8 million ads monthly. MessageSpace allows advertisers to reach their audience on the web and political online publishers to increase revenue from their sites. MessageSpace offers both advertisers and publishers the ability to target and segment advertising to their audience.

Sample MessageSpace customers include the Liberal Democratic Party, the Conservative Party, the National Union of Teachers, the Federation of Small Business, the Economist, the Spectator, Amicus, Friends of the Earth, the Co-operative Bank, Citigate plc, Norwich Union and the Hansard Society.

Blog ad firm snaps up web design company

Blog ad firm snaps up web design company

Jemima Kiss
Tuesday July 31, 2006
http://www.mediaguardian.co.uk/

The company that coordinates advertising on the UK’s most influential political blogs has bought a consultancy it says will help it introduce US-style campaigning techniques into the British blogosphere.

MessageSpace, which manages advertising space on sites including Guido Fawkes, Slugger O’Toole and LabourHome, has bought the web design consultancy Global New Media for an undisclosed sum.

Global New Media, which will be rebranded as MessageSpace://Creative, previously worked on the technical platform for UK political web TV channel 18 Doughty Street.

It will focus on expanding multimedia and mobile services to try to help specialist advertisers reach a wider audience.

The firm will use techniques developed by campaigners for US politicians, including targeting based on behavioural data and viral ads to mobile phones.

In the past decade the Republican Party has benefited significantly from campaigning online, shifting budgets from TV ads to campaigns focused on particular demographic audiences or locations.

In the UK, MessageSpace has carried campaigns from Friends of the Earth, War on Want, the Globalisation Institute and The Stationery Office.

Organisations such as the National Union of Teachers have also been able to target their campaigns to reach teachers, while the TUC limited its adverts to Labour Party members.

The acquisition was overseen by Jag Singh, the chief information officer for MessageSpace, who worked on web strategy for former US Democrat presidential candidate John Kerry.

“New media advertising these days is an effective way to participate in a public dialogue - but we want to be ready for the stage when it moves beyond clicks and eyeballs,” said Mr Singh.

“MessageSpace://Creative will allow us to expand into emerging territories like video and podcasts. It’s also about harnessing the participatory processes within communities, and bridging.”

The network currently claims to reach around 4 million users each month across 25 UK political blogs.

MessageSpace Acquires Global New Media Limited

Blog advertising niche company EOS Online Media Ltd (trading as “MessageSpace”) has acquired Global New Media Limited, a creative web design consultancy.

Global New Media Ltd will be renamed as MessageSpace://Creative, a subsidiary of EOS Online Media Ltd. MessageSpace://Creative will deepen the company’s existing partnerships with publishers, and aims to play a vital role in changing the way that people consume information - be it political or otherwise. The acquisition and subsequent re-branding will allow MessageSpace to focus its development programmes on enabling publishers to create better presented content. The MessageSpace://Creative client portfolio ranges Labourhome to ToryRadio. High profile blogs like Iain Dale’s Diary, Guido Fawkes and RecessMonkey are also represented by MessageSpace.

“New media advertising these days is an effective way to participate in a public dialogue - but we want to be ready for the stage when it moves beyond clicks and eyeballs. MessageSpace://Creative will allow us to expand into emerging territories like video and podcasts, with a dedicated team and loads of experience at hand,” said MessageSpace CIO Jag Singh. “It’s also about harnessing the participatory processes within communities, and bridging.”

“We’ll definitely benefit from MessageSpace’s client reach and technology leadership in the blogosphere, and we’re confident that this partnership will afford us the the flexibility and resources needed to move into emerging fields within the new media sector,” said Mike Rouse, managing director of the re-branded MessageSpace://Creative Limited.

Kelly Nightingale, Managing Director of EOS Online Media Ltd added, “the experience that Mike Rouse brings to MessageSpace://Creative from work he has done at pioneering online IPTV channel 18DoughtyStreet.com will be an invaluable asset to our growth plans. The acquisition will bring additional expertise and skills into the group and capitalise on current and future market opportunities.”

Financial terms of the acquisition were not disclosed.

MessageSpace is a trademark of EOS Online Media Ltd. All other company and product names may be trademarks of the respective companies with which they are associated.

http://www.messagespace.co.uk/creative

Party Conference Season Advertising Offer

Traditionally party conference fringe events involve leaflets, print adverts in the handbook and a lot of worry.

We have an easier way. Advertise where the activist audience is - online reading political blogs. It makes better sense to advertise your event before as well as during the conference.

Activists devour political blogs and will notice your advertising well in advance of the event date. The can click on your banner advert to find out more information, and to make sure they don’t forget, we set up and send them an SMS text message reminder. That way during the conference we will send them a text message reminding them about your event details. On the morning, the day before, 15 minutes before it starts - whenever you want.

We will also provide you with that captured mobile number and email for your own future marketing purposes. All our banner advertisers will automatically be added to our scrolling “What’s On” guides on Britain’s leading political websites, which will remind blog readers about upcoming fringe events during the party conference season.

Online advertising on political blogs is cost effective, starting at £20 per thousand adverts delivered. We can target Labour, Conservative or Liberal Democratic activists via our network of politically affiliated sites.

It will not only be effective, it will be impressive - it will show an understanding of cutting edge political and social networking technology.

Call us on 020 7107 2280, today or click here to leave your contact details.

LibDems: SOS for the NHS

The UK’s Liberal Democrat Party launched another web-based campaign this week, aimed squarely at the Government’s National Health System. MessageSpace had previously helped the LibDems introduce and extend their Freedom of Information campaign to the blogosphere.

The campaign calls for an end to savage NHS cuts, for the Government to stop wasting billions of pounds of health spending and for local people to have more say over local health services. The campaign is being advertised and promoted heavily on the internet in the UK, a testament to the growing reach and influence wielded by new-media/blog sites.

The campaign will run on NHSBlogDoc, Guido Fawkes’s Diary, Wat Tyler’s Burning our Money blog, and PoliticalBetting.com

Electoral Reform Society Votes to Use MessageSpace

The Electoral Reform Society has launched a new site to promote “a fresh start for democracy”, with a call on leaders of all parties to commit themselves to a public consultation on our voting system, and we call on all parties to include such a commitment in their election manifestos.

To promote their message they chose to advertise with us on political blogs.

Liberal Democrats Embrace Web-based Campaigning

The UK’s Liberal Democrats have begun a web-based campaign against a recent proposal within parliament that would exempt MPs and Peers from the provisions of the 2000 Freedom of Information Act. The campaign is one of the first non-partisan campaigns to be advertised and promoted heavily on the internet in the UK, a testament to the growing reach and influence wielded by new-media/blog sites.

Mark Pack, the LibDems web-campaign coordinator, argues that “The real effect of the Bill would be to (a) prevent the disclosure of detailed information about MPs’ expenses claims and Parliament’s spending and (b) allow MPs to lobby public authorities in secret, in the knowledge that what they write could not be disclosed under the Act.”

He added, “one of the attractions of Messagespace… is the good onscreen location of the ads.”

The campaign will run on NHSBlogDoc, Guido Fawkes’s Diary, Wat Tyler’s Burning our Money blog, and PoliticalBetting.com

Taking Liberties

Prospecting for Subscribers

Prospect magazine chose MessageSpace to drum up subscribers for the monthly left-of-centre publication. The advert emphasised the quality content and drew in subscriptions via an online sign-up page on their own website.

Norwich Union Advertises Sporting Investment

Norwich Union is the biggest backer of British sport and to convey that message to a high-level audience they selected MessageSpace to make their involvement more widely known.