NatWest Computer Crash Social Media Backlash

For four days since Wednesday, NatWest customers haven’t been able to withdraw money from ATMs, use online banking or make payments. One customer couldn’t go out on Friday night, this video is his response, it has of course become a naturally viral video:

Now when corporations have a crisis they have to deal with more than just a Twitter storm. Video virals can hurt their reputation as well.

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