MessageSpace’s latest viral seeding initiative (on behalf of ActionAid) saw us scope out the web in South Africa, as ActionAid asked us to help promote the video and help send its message viral, during the period of the Durban Climate Conference.
We leveraged our network’s readership in South Africa, and augmented our efforts with a media buy on South African online publications to get traction for the video. As can be seen, it was quickly the most viewed video in the YouTube non-profit channel and the second most viewed video in South Africa. Be sure to check the video out – it’s a simple message: The UN Climate Conference in Durban needs to support women farmers in order to tackle the growing global food crisis, and agriculture is being increasingly threatened by climate change.
We leveraged the MessageSpace network’s readership in South Africa plus an online media buy in South Africa to push the video out. It became the most watched video on YouTube in South Africa on the non-profit channel and the second most viewed video in South Africa during the period of the conference.
If you are producing a campaign video, we can give it that extra push beyond what can be achieved by PR.
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