A hard-hitting video commercial, custom designed and produced by MessageSpace for the No2AV campaign has paid for itself, and more, on the first day of launching. The campaign advert explains the risk that extremists will have undue influence under the Alternative Vote system.

The campaign video incorporates a donation function which raised a five-figure sum within hours of the campaign launching. MessageSpace also did the media buy online across political websites ranging from the Spectator to LabourHome. We think this once again demonstrates the immediate ROI potential of integrated video / fundraising campaigns.