NewMediaAge reports on the launch of the Conservative Party’s Digital Manifesto.

MessageSpace was retained to do the ad buy and has been acting as media buyer for a number of tactical “hit and run” campaigns aiming to reach defined voter segments on behalf of the Conservative party.

A Conservative party spokesman said, “Our belief is that many people who will benefit from the plans we’ve outlined may not engage directly with the type of technology publications that will cover the manifesto in detail, but they would be drawn to specific pledges that are relevant to them. We believe this campaign shows our commitment to engaging with people well beyond our traditional activist base and that it underlines our belief in technology to help kick start our economic growth.”