This is a great viral from Gillette, not too heavy handed with branding, in fact it compliments their advertising endorsements from tennis ace Roger Federer. The video of the Swiss tennis prodigy is a clear homage to the tale of William Tell, who used a bow an arrow to split an apple on his son’s head – an old Swiss legend.  But there are questions about whether the modern day Swiss legend – Federer – really performed the trick shot, or whether it is a cheeky bit of digital cheating.

Either way it has generated 3 million views and got people talking. Gillette will be happy with that.