The guys and girls at Google know more about online advertising than just about anyone on the planet, so when we got a call from them asking us to quote a price for running an online campaign on their behalf, we were as much amazed as pleased. We were asked to run a campaign aimed at politics junkies that would drive them to use the election tools Google had developed using YouTube.

We know Google are hot on analytics so when the election was over we asked them how we compared, they told us that:

MessageSpace drove the best Click Through Rate, 0.233%, of all the suppliers used within the campaign. This CTR was very good and was significantly above the average.

We take that as high praise from the web’s biggest online advertising company. We like to think we achieved that high click through rate because we delivered relevant adverts to Britain’s biggest politically engaged, web savvy audience.