MessageSpace is assisting Defence Matters with its online brand marketing to coincide with the Farnborough International Air Show 2010.  Against a background of potential retrenchment in government spending on national defence the campaign emphasises the 300,000 highly skilled jobs in the British defence industry.

The campaign is a teaser with a simple teaser question which rolls down and offers a prize competition for answering a defence related question. The campaign will run in the lead-up to the world’s leading air show at Farnborough.

As well as leveraging the Whitehall and Westminster audience that MessageSpace reaches we offered our expertise in search marketing by assisting with a tactical buy on Google’s search result pages for a wide variety of keywords relating to the Air Show.

The Google search campaign again used a prize quiz format to attract people to look at an issue who would not normally be drawn into considering defence matters.

The Farnborough International Airshow takes place from the 19 to 25 July.