Next Monday (14 December) will see crack teams of digital war-planners being extraordinarily rendered in black vans to an undisclosed location. With only months to go before full scale political war breaks out, digital advertising and campaigns agency MessageSpace has, in the tradition of the trenches of the First World War, organised a truce with drinks. After paintball.
Combatants from CCHQ and Labour’s digital teams will be fighting with leading bloggers and online campaigners from the political world. It could be brutal, it will be fun.