MessageSpace is the advertising network representing Britain’s leading bloggers and selling advertising on their behalf. 2009 is our third year in business and we have compiled some statistics which we hope will answer the perennial journalist’s question – “so how much do bloggers make”?

During the fourth quarter of 2008 the numbers for bloggers represented by our advertising network broke down as follows:

• The single highest paid blogger had sales on average of £3,872 per month.
• The top 10% of bloggers had monthly sales averaging £2,861 in (Q4 ‘08) a rise of 64% from £1,741 last year (Q4 ’07).
• The middle 40% of bloggers had average monthly sales of £351.
• The remaining 50% had average monthly sales of £54.

Jag Singh, MessageSpace’s CIO says “What the numbers show is that for our leading bloggers it is now possible to be a full-time professional. For the semi-professional bloggers it provides a few thousand pounds a year, earning them the enough for a family holiday. For the rest it certainly pays their internet bills and enough to upgrade to a new lap-top annually.

“We doubled turnover last year and expect to grow this year despite the negative economic outlook. Advertising spend is shifting to digital new media and that includes non-traditional media outlets such as blogs. We offer agencies access to that fragmented audience on the scale required.”

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Background Data :

EOS Online Media Limited trading as “MessageSpace” is a privately held firm established in July 2006.

The advertising network reaches a broadsheet audience of 800,000 readers and delivers 12 million advertisements monthly.

The firm places advertising with over 30 website publishers focused on current affairs and politics across the political spectrum. It has revenue sharing agreements with the majority of the top-ranked political blogs in Britain.  It also has a growing specialist niche digital media buying agency business with clients such as Help the Aged, the Liberal Democratic Party and the Conservative Party.

Over the last two years we have paid out hundreds of thousands of pounds to bloggers sustaining and developing new media voices.