Online Market Share and Mind Share Means Profit Share

Independent new media publishers are really giving mainstream publishers a run for their money now.  Below is a chart compiled by Hitwise comparing market share.  MessageSpace exclusively represents two of the top UK sites, the numbers tell the story:

Across the Atlantic old media is having to deal with imploding advertising revenue and decreased mind share. After the New York Times and Washington Post the most powerful media force in politics according to academic studies is the Drudge Report.

New media operations in the U.S. like Gawker, HuffPo and Federated Media are earning tens of millions for bloggers and new media publishers, hitherto in Europe it is seems to be a few months behind, but that is now changing.  If new media enterprises are to flourish, economic viability is important because as producing original content for new media becomes more profitable, it will become better.