We’re really pleased that, after a one month test campaign on the MessageSpace blog network, Microsoft will be advertising across the political blogosphere to reach “influentials” and decision makers for the next four quarters.  It is the biggest advertising campaign ever seen on British blogs and we think marks a coming of age.

Mainstream corporate advertisers are waking up to the reach and influence of the blogs.  Blogs have attained a critical mass which will inevitably be attractive to advertisers.  Higher revenues will support higher quality writing and sustain the future growth of the blogosphere.