Kirsty WilliamsMaybe not, but Kirsty Williams become Wales’ first female party leader after winning the Welsh Liberal Democrat leadership election. She was the only candidate to use online advertising, both on LibDem websites and on general political websites using geo-targeting. Geo-targeting meant that her adverts would only be seen in Wales.

Was it decisive? Who knows. If it won her increased name recognition and an extra 176 votes then it was decisive.



MessageSpace Blog

MessageSpace Markets Mandelson
(July 19th)

Farnborough Air Show / Defence Matters
(July 13th)

MessageSpace finds Political Journalists of the Future
(July 11th)

Politics Home Election
(May 7th)

Liberal Democrats ask “How Authoritarian Is Your MP?”
(April 12th)

MessageSpace Media Buyer for Conservative Party Tactical Campaigns
(March 12th)


Our latest work
We're constantly creating and innovating, testing and deploying. Come take a peek into a cross section of our world:
MessageSpace can also help your organisation with corporate social responsibility advertising.

Viral Seeding Viral Seeding
Use our MagicSauce™ service to unleash your viral videos.
Conference Season Conference Season
Interactive conference guides - the kind people actually use.
Postcode Targeting Constituency Targeting
Engage with people on the postcode level.
Influencer Targeting Influencer Targeting
We'll deliver your message to the people who matter.