It Was MessageSpace Wot Won It!
Posted on December 8th, 2008 | Trackback URI | Filed under: Blog, Featured Client / campaigning, candidates, geotargeting, LibDems, political-advertising, wales
Maybe not, but Kirsty Williams become Wales’ first female party leader after winning the Welsh Liberal Democrat leadership election. She was the only candidate to use online advertising, both on LibDem websites and on general political websites using geo-targeting. Geo-targeting meant that her adverts would only be seen in Wales.
Was it decisive? Who knows. If it won her increased name recognition and an extra 176 votes then it was decisive.


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