Ireland’s Ulster Unionist Party (UUP) began running a series of ads today aimed at directing potential supporters to their website, in conjunction with the upcoming Northern Ireland Assembly elections.

The UUP’s decision to effectively and efficiently reach out to voters by advertising on Northern Ireland’s pre-eminent political blog Slugger O’Toole provides a glimpse into the future of political campaigning - and MessageSpace is both excited and proud to play its role. MessageSpace has also provided the UUP with the capability to tweak the blog advertising campaign in real-time according to various criteria.

Whilst there have been numerous complaints with regard to the general public being disenchanted and disenfranchised by the various political parties, the UUP has now become the UK’s first political party to embrace and utilise the concept of advertising to a mainstream audience by harnessing the power of weblogs.