We’re very pleased to announce the roll-out of MessageSpace Lite, this evening. When we began development on this project, we had one goal in mind – to simplify the process of online advertising. We realised far too many advertisers (and potential advertisers, by extension) were turned off by lengthy processing times for having their banner ads show up on their favourite sites. Additionally, the entire process was deemed “too complicated.”

MessageSpace Lite aims to reverse that trend, as the easy-to-utilise system is aimed at first-time advertisers seeking to reach an active and highly influential political audience in Britain. Most campaigns can be expected to go live within one business day, if not sooner.

A potential MessageSpace advertiser only needs to fill out their details and determine their campaign budget and parameters. They then pay online, and upload their banner graphic.

Our CIO, Jag Singh, is rather enthusiastic about the system (and the fact that he makes a cameo appearance in the ad). “Its beauty lies in its simplicity – it’s so easy to use! It’s quite literally a man-on-the-street lobbying tool.”

To take full advantage of this new service, we thought it best to ramp up our efforts at introducing video ad-serving technology, and we can finally announce that we’ve succeeded! Iain Dale, of 18 Doughty Street fame, was kind enough to lend a head hand. Thanks Iain!