The controversial new online TV station 18DoughtyStreet.com has entered into an agreement with MessageSpace to advertise across both the blogosphere and across the political spectrum to grow their audience by targeting online readers of political blogs who are a key influential demographic for the fledgling station.

They kicked off their advertising campaign with an issue based advertisement highlighting the issue of tax.

MessageSpace built Doughty Street a custom access system to interface their adserving system with Doughty Street’s online team, allowing them to securely upload their advertising schedule in realtime.

MessageSpace’s Chief of Technology Jag Singh said “TV schedules change all the time without much notice because of news demands. When it does change 18DoughtyStreet.com can advertise their schedule change within minutes to thousands of potential viewers online.”