Two weeks after opening for business we have now sold over half of our first month’s capacity and a good chunk of October’s capacity. Think-tanks, well known NGOs and new campaigning pressure groups are using our network to promote their message to our audience. We always knew party conference season would be a busy time for us.

The split between advertisers wanting to target audience segments and those wanting to advertise to the whole audience is, so far, heavily in favour of the broad audience.