The Guardian’s Roy Greenslade analyses the readership of MessageSpace’s publishing partners.

He writes of Guido Fawkes’ blog that:

What counts is the fact that his regular audience is drawn almost entirely from a small, but influential, elite.

Now, having won that readership, he is aiming to win advertisers too. From next week, Fawkes and six allied websites – including that of Iain Dale, the Conservative politician who founded Politico’s publishers and its bookshop – expect to benefit from advertising obtained through a new site entitled MessageSpace. This will enable advertisers to target the specific audiences these sites regularly attract and though it may not lure ads away from newspaper websites, it could well eat into the current political advertising monopoly now enjoyed by ePolitix.com, the rather staid web offshoot of the House Magazine and the Parliamentary Monitor.

Full story here.